ShinyBay Design's "Extra Melty Upgrade" Wins Bronze at A' Packaging Design Award

Revolutionary Packaging Design Melts Away Stress with Visual Wit

The "Extra Melty Upgrade" packaging concept by ShinyBay Design is a fresh take on the traditional mint package, inspired by the insight that modern consumers are seeking relief from the daily stresses that accumulate over time. The design team at ShinyBay Design has ingeniously transformed this insight into a visual narrative that resonates with consumers on an emotional level. The concept of 'melting snow' serves as a metaphor for stress dissipation, with the packaging artfully depicting this transformation.

Retaining the brand's iconic elements, such as the Extra logo and the swoosh, was a key design parameter. ShinyBay Design has skillfully reimagined the swoosh into a ski run, setting the stage for a whimsical character to engage in snowboarding antics. This clever integration of brand identity and playful imagery not only enhances visual appeal but also reinforces the product's stress-relieving promise. The fruit imagery doubles as a flavor indicator and a vibrant snowboard, adding depth to the design's storytelling aspect.

ShinyBay Design's commitment to maintaining brand continuity while pushing creative boundaries has resulted in a packaging design that offers consumers a multisensory experience. The design team envisions that the act of consuming the mints will evoke an alpine skiing adventure, stimulating both the palate and the imagination. This innovative approach to packaging design underscores the brand's dedication to enhancing consumer interaction and experience.

The design journey, spanning six months in Shanghai, China, presented ShinyBay Design with numerous challenges, including the reinterpretation of abstract brand assets into elements that resonate with consumers. The team's collaborative efforts with the branding department ensured that the final design not only aligned with the brand's personality but also tapped into consumer preferences and local market trends.

The recognition of the "Extra Melty Upgrade" at the A' Packaging Design Award is a testament to ShinyBay Design's expertise in integrating intellectual property, enhancing visual assets, and fostering brand identity. The Bronze A' Design Award celebrates the design's contribution to improving quality of life by offering a creative solution to stress relief. ShinyBay Design's achievement exemplifies the fusion of art, science, design, and technology in creating a packaging design that is both aesthetically pleasing and functionally effective.

With this accolade, ShinyBay Design continues to set the standard for innovative packaging designs that capture the imagination and meet the evolving needs of consumers worldwide. The "Extra Melty Upgrade" is not just a packaging design; it's a gateway to a delightful and stress-free consumer experience.